The
Turf and Ornamental Communicators Association (TOCA) and Project EverGreen announce
long-time green industry champion Norman Goldenberg as the recipient of the
2019 TOCA Environmental Communicator of the Year Award.
The
award, which recognizes individuals for outstanding communications efforts
regarding green space and environmental issues, was presented during TOCA’s
30th Annual Conference in Charlotte on May 1. He is the 21st recipient of this
award.
For
nearly 60 years, Goldenberg has been a mainstay in the professional lawn,
landscape and professional pest management industries. His extensive government
affairs expertise and acumen for working with regulators has helped businesses
– big and small – successfully navigate the inherent challenges of working with
pesticides both residentially and commercially.
Goldenberg
is widely known for his daily e-mails detailing local, state and national news
surrounding the use of pesticides and fertilizers. His extensive knowledge of
regulatory affairs surrounding these industries has made him a sought after
speaker, advisor and committee and task force participant in state houses and
hearing rooms across the country.
“This
award caps off a long 57-year career. I respect and appreciate this award,”
said Goldenberg during his acceptance. “Communications have and always will be
vital to factually sharing the messages that represent our business. But don’t
make the mistake of assuming your story has been heard; it’s an on-going
process.”
Goldenberg
has a Bachelor of Science in Entomology from the University of Florida. He
owned his own pest control company – Alert Lear Pest Control in Miami – before
selling his business and starting an illustrious 28-year career at Terminix and
TruGreen.
He
formed Namron Business Associates in January 2014 with the goal of bringing his
decades of experience in the lawn care and pest management industries to other
companies and associates.
Clients,
among others, have included Terminix, TruGreen and the National Association of
Landscape Professionals (NALP), where he imparted dynamic knowledge and
guidance in areas such as regulatory compliance, public affairs and legislative
consulting.
“Norman
is a true gem. His knowledge, energy and compassion make him a true industry
champion,” said Cindy Code, executive director of Project EverGreen. “His
tireless efforts to communicate factual and up-to-date information on vital
issues impacting business owners and consumers are admired and appreciated by
thousands nationwide. Norman is a natural environmental communicator and
deserving of this prestigious award.
Previous
Environmental Communicator Award recipients include:
1999
– Mark Welterlen, former publisher Grounds Maintenance magazine
2000
– Bill Love, W.R. Love Golf Architecture
2001
– Tim Doppel, Atwood Lawn Care
2002
– Doug Fender, former executive director, Turfgrass Producers International
2003
– Allen James, former CEO, RISE
2004
– Rod Dodson, Audubon International
2005
– Jeff Gullickson, Spokane Country Club
2006
– Kevin Trotta, (deceased)
2007
– Helen Stone, Southwest Trees and Turf magazine
2008
– Allied Golf Associations of Colorado
2009
– Drs. Larry Stowell/Wendy Gelernter, PACE Turf
2010
– Christopher Gray, formerly Marvel Golf Club
2011
– Anthony Williams, formerly Marriott Golf and golf course consultant
2012
– Dr. Frank Rossi, Cornell University
2013
– Phil Fogarty, Weed Man and Crowley’s Vegetation Management
2014
– Brandon Horvath, University of Tennessee
2015
– Dr. Brian Horgan, University of Minnesota
2016
– Dr. Dave Shetlar, The Ohio State University
2017
– Dr. Frank Wong, Bayer Environmental Science
2018
– Mayor Mike Duggan, Detroit, Michigan
